Privacy Policy

1. INTRODUCTION

Balaji Aurica Global Private Limited ("Balaji Aurica", "we", "us" or "our") respects your privacy and is committed to protecting the personal information you share with us through our website and related services ("Platform").

This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices available to you. It forms an integral part of our Terms & Conditions and should be read together with them.

By using the Platform, you agree to the collection and use of information in accordance with this Policy.

2. INFORMATION WE COLLECT

We may collect the following categories of information:

1. Identity information — name, mobile number, email address;
2. Account information — Account credentials created via mobile OTP verification;
3. Delivery information — shipping address, recipient details, contact number;
4. Payment information — payment method used and transaction references (we do not store full card or bank account numbers, which are handled by our payment gateway partners);
5. KYC information — PAN and related verification details, where required by law;
6. Order and transaction history;
7. Communications — messages, support requests, feedback and reviews you submit; and
8. Technical information — device, browser and usage information collected automatically when you use the Platform.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

1. create and manage your Account;
2. process and fulfil your Orders, including payment, KYC verification and delivery;
3. communicate with you about your Orders, including confirmations, updates and support;
4. generate invoices and comply with statutory record-keeping and tax requirements;
5. improve and personalise our Platform and offerings;
6. detect and prevent fraud, abuse and unauthorised activity;
7. comply with applicable law and respond to lawful requests from authorities; and
8. send you service-related communications, and, where you have consented, promotional communications.

4. PAN AND KYC INFORMATION

As required under applicable law for the purchase of precious metals above certain thresholds, we collect and verify your PAN through authorised verification service providers.

PAN and related verification information is used solely for compliance and verification purposes and is handled in accordance with applicable regulatory requirements, consistent with our Terms & Conditions.

5. SHARING WITH THIRD PARTIES

We may share your information with trusted third-party service providers who assist us in operating the Platform and fulfilling your Orders, including:

1. payment gateway providers, to process payments;
2. PAN/KYC verification service providers;
3. our designated logistics partner(s), to arrange and track delivery;
4. insurance providers, in connection with transit insurance;
5. cloud hosting and technology service providers; and
6. customer support and communication tool providers.

We only share information reasonably necessary for these providers to perform their services. We do not sell your personal information to third parties.

We may also disclose information where required by law, regulation, court order, or a valid request from a government or regulatory authority.

6. COOKIES AND TRACKING

We may use cookies and similar technologies to keep you signed in, remember your preferences, and understand how the Platform is used, so we can improve it over time.

You can control or disable cookies through your browser settings; however, doing so may affect certain features of the Platform.

7. DATA SECURITY

We use reasonable technical and organisational measures, including encryption of sensitive data in transit, to protect your personal information against unauthorised access, loss, misuse or alteration.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your Account credentials confidential.

8. DATA RETENTION

We retain personal information for as long as necessary to fulfil the purposes described in this Policy, including to comply with legal, accounting, tax and regulatory record-keeping requirements applicable to precious-metal transactions.

9. YOUR RIGHTS

Subject to applicable law, you may have the right to:

1. access the personal information we hold about you;
2. request correction of inaccurate or incomplete information;
3. request deletion of your information, subject to our legal and regulatory retention obligations;
4. withdraw consent for optional communications or processing, where consent is the basis for that processing; and
5. raise a grievance regarding how your information is handled.

You can exercise these rights by contacting us using the details in Section 13.

10. CHILDREN'S PRIVACY

Our Platform is intended for use by individuals who are at least 18 years of age, consistent with the eligibility requirements in our Terms & Conditions. We do not knowingly collect personal information from minors.

11. APPLICABLE DATA PROTECTION LAW

We process personal information in accordance with applicable Indian law. The Digital Personal Data Protection Act, 2025 and its associated rules are being implemented in a phased manner, and we will update our privacy practices and this Policy as the applicable provisions come into force.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other operational reasons. The updated version will be posted on this page with a revised "Last Updated" date.

13. GRIEVANCE OFFICER & CONTACT

If you have questions, concerns or a grievance regarding this Privacy Policy or how your information is handled, please contact our Grievance Officer.